Wheels

Whisky Parts Co. Tubeless Rim Tape.

Whisky’s tubeless rim tape is designed to make setup as easy as possible. Elasticity allows for smooth, even adherence while translucency lets you see where the tape contacts the rim. Different widths available to fit almost any rim.

WTB's TCS Brass Valves are your key to the excellence that is tubeless wheels and tires. A stepped lock nut adds compatibility among various rim drillings, a smooth pump interface makes adding air easy, and a removable core makes setting beads and injecting sealant a cinch.

The Sidekick Wheel Guard is a pair of mesh covers that protect the feet of young passengers on the rear of the GSD, whether they are sitting on the Sidekick Seat Pad or on a child seat that doesn’t have footrest panels against the wheel. The design of the Sidekick Wheel Guard also protects the rear passenger from having their shoelaces, coat, or skirt caught up in the rear wheel. - Recommended for transporting passengers - Designed exclusively for the GSD S10 and S00 - Compatible with all Sidekick accessories and the Clubhouse - Compatible with Thule Yepp Maxi and Yepp Nexxt Maxi child seats - Compatible with a wide range of panniers and baskets, except Cargo Hold Panniers - Made from weather-resistant, easy-to-clean mesh fabric and sturdy Velcro straps

• 5-sided key locking skewer set • Chromoly axles • 6061 anodized aluminum • Includes seat and F+R wheel skewers • 95g (set)

Replacement wheels for Strider Sports balance bikes - EVA-Polymer, no-flat, maintenance-free tire - Fits all 12" Strider models - Cartridge bearings - Wheel Size: 12-inch - Sold individually

Stan's lightweight aluminum valve stems are half the weight of Stan's standard brass valves. The secure round base is compatible with most tubeless rims and a perfect fit for all Stan's BST rims. A removable valve core makes adding sealant easy, and these babies fit up to 8mm valve hole. Sold as a pair.

- Replacement freehub bodies include pawls and springs pre-installed - M-Pulse hubs: six pawls are equipped with Neodymium magnets engaging every 1.66 deg - E-Sync hubs: fast 8.18 deg engagement with reinforced high-torque pawls - HG 11sp road FH body

Stan's No Tubes' Presta Removable Valve Core is a replacement valve core for Stan's No Tubes Presta valve stems and Presta valve equipped rim strips.

Can be used with Stan's ZTR rims to make them airtight or used as a lightweight rim tape in any rim. A single 10-yard roll will tape five 26-inch rims or four 29-inch rims or two wide road clincher rims. 21mm width fits: - ZTR Olympic - ZTR Iron Cross - ZTR 355 - ZTR Alpine - ZTR Crest - ZTR Alpha 340 (2 layers) - ZTR Alpha 400 (2 layers) - Most road clincher rims 25mm width fits: - ZTR 355 (26", 650b, 29") - ZTR Crest - Crest MK3 - ZTR Arch EX - ZTR Flow EX - Crest S1 27mm width fits: - ZTR Flow EX - ZTR Bravo - ZTR Hugo 52mm - Arch S1 - ZTR Rapid 28 - ZTR Rapid 30 - Arch MK3 30mm width fits: - ZTR Flow MK3

SPANK Industries Fratelli Tape is a special ultra-light polyamide, adhesive tubeless conversion tape, which is ideal for SPANK's patented OohBah profile rims. Thicker, less pliable tapes are often difficult or impossible when taping complex rim profiles. Fratelli tape makes tubeless set up simple, and adapts well to a variety of rim types, including sleeved and welded joints. 25mm width tape is suggested for rims up to 29mm internal width, and 30mm tape for rims 30mm internal width and greater. With adhesive properties unaffected in a wide temperature range, Fratelli tape is also perfect for winter riders, or those in exceptionally hot environments. - Material: Ultra Thin Polyamide - Width: 25mm or 30mm - Features: high temperature range adhesive, ideal for complex rim profile Installation: - Affix tape all the way around on the right side snug against the bead hook - Then repeat a second circumference around the left side, providing double-thick coverage over the spoke holes - Use a red-hot awl or similar to pierce the valve hole

Spank's Spoon 32 rims are gravity rims done right! If your rides encompass big hits and fast descents then a pair of Spoon 32 rims might be just what you need to tackle your favored terrain. - Six Series aluminum alloy - Disc specific rim - Tubeless Ready

Double-wall rims, Shimano hubs, DT-Swiss spokes and nipples - all at competitive pricing. These all-black wheels are the new standards in repair staples.

Zipp's 101 XPLR is a purpose-built wheel for gravel. Thanks to MOTO Technology, this wheel arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR—short for explore-is purpose—built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This wheel is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp's MOTO Technology, the 101 XPRL's single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. The 101 XPLR features the ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement. With 101 XPLR, victory is in the pursuit of adventure. - All-day comfort and compliant ride - Available in 700c or 650b - 27mm wide internal profile - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Less fatigue, which allows you to ride longer and faster - Frustration-free tire installation - ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement - Lifetime Warranty

Zipp's 101 XPLR is a purpose-built wheel for gravel. Thanks to MOTO Technology, this wheel arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR—short for explore—is purpose-built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This wheel is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp's MOTO Technology, the 101 XPRL's single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. The 101 XPLR features the ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement. With 101 XPLR, victory is in the pursuit of adventure. - All-day comfort and compliant ride - Available in 700c or 650b - 27mm wide internal profile - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Less fatigue, which allows you to ride longer and faster - Frustration-free tire installation - ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement - Lifetime Warranty

Zipp's 101 XPLR is our first purpose-built rim for gravel. Thanks to MOTO Technology, this wheelset arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR -short for explore-is purpose-built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This rim is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp's MOTO Technology, the 101 XPRL's single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. Quarq's TireWiz is an add-on option for 101 XPRL to dial in your pressure for an even more compliant ride. - All day comfort and compliant ride - Available in 700c or 650b - 27mm wide internal profile - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Less fatigue, which allows you to ride longer and faster - Frustration-free tire installation - Lifetime Warranty

Zipp's 101 XPLR is our first purpose-built rim for gravel. Thanks to MOTO Technology, this wheelset arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR -short for explore-is purpose-built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This rim is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp's MOTO Technology, the 101 XPRL's single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. Quarq's TireWiz is an add-on option for 101 XPRL to dial in your pressure for an even more compliant ride. - All day comfort and compliant ride - Available in 700c or 650b - 27mm wide internal profile - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Less fatigue, which allows you to ride longer and faster - Frustration-free tire installation - Lifetime Warranty

Zipp 101 XPLR MOTO Rim Strip And Tubeless Tape Kit (includes rim strip and tubeless tape for 1 wheel).

This 11-speed freehub is only compatible with model-year 2013 (V8) and 2014 (V9) Zipp wheelsets. Check that your hub has a black end cap before using this freehub. Use the spacer for compatibility with 10-speed Shimano and SRAM drivetrains after installation. The red freehub is designed for SRAM or Shimano drivetrains and includes a spacer for 10-speed compatibility. The blue freehub is designed for Campagnolo drivetrains. The Campagnolo version requires one 0.25mm axle washer, which is included. - 10 to 11-speed wheel conversion can only be completed by an authorized Zipp Service Center - Not intended to convert older 10-speed freehub wheels to 11-speed freehub wheels - Only intended to swap freehub compatibility (SRAM/Shimano - Campagnolo) with current 11-speed wheels - Includes cassette spacer - Material: Aluminum

- Wheel axle rear Zipp 176D Disc Brake (axle only)

Road bikes are going where they’ve never gone before, are expected to do more, and are being ridden harder than ever. At the same time disc brakes are rewriting the rules of what’s possible with rim design. For this new era, the Zipp 303 Firecrest Tubeless Disc-brake wheelset sets the new standard. With a disc-specific, tubeless rim, the 303 Firecrest Carbon Clincher is now internally 21mm wide and faster than ever. Designed from the start as a tubeless rim, the 303 Firecrest features a rim bed made with internal ridges to lock the tire’s bead in place, ensuring secure performance, even when ridden at lower tire pressures. A new carbon fiber layup keeps weight low while maintaining the 303’s legendary durability. The rim’s lightweight design allows the 303 to glide up the steepest climbs while SRAM's robust 77/177D hubset keep the wheels stiff and responsive. Each Wheel Includes: - Zipp Tubeless valve extender and valve-core wrench - Zipp rim tape (factory taped) - Zipp Tangente quick-release skewer - Zipp thru-axle end caps

The definition of "road cycling" now includes gravel and dirt as well as pavement. At the same time, bikes are evolving to meet the fit requirements of smaller riders. Meeting these two distinct needs was the driving force behind the Zipp 303 Firecrest 650B Tubeless Disc-brake wheelset. The smaller rim size provides room within frames and forks for larger tires that deliver increased comfort, compliance, and cornering performance. With more tire between the rim and the ground, the overall wheel diameter, including the tire, is similar to a standard 700c wheel and road tire combination. Back on the pavement, the 650B is a better-fitting wheel for smaller athletes riding compatible frames. For too long, many smaller cyclists have trained and raced on standard 700c wheels, losing out on the advantages of a proper fitting wheel such as improved handling and the elimination of front wheel-toe overlap. At the center of the 303 650B Firecrest Tubeless is a versatile and durable hubset, the German-engineered ZR1 DB. - Zipp graphics and cosmetic identity that scream speed - Versatile 45mm rim profile for increased speed and better cornering, control, and comfort - Tubeless design provides secure performance when ridden at lower tire pressures - ZR1 DB hubset is engineered in Germany with better seal design for improved durability and quicker response with 66 points of engagement - Built with Sapim CX Sprint J-bend spokes - Center Lock rotor interface (lockring included) - Ships with 12mm end caps

Zipp's 303 Firecrest Tubeless wheels are designed for the real world—a world of imperfect conditions, varying road surfaces, and elements where the bottom line is simple: efficiency = speed. They're faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. Deeply rooted in Zipp's drive to conquer the Spring Classics, the new 303 Firecrest is remade with a purpose-made approach for the demands of modern road bikes. When it comes to going fast on a bicycle, efficiency means reduced wind resistance, rolling resistance, rider fatigue, and weight. The 303 Firecrest Tubeless Disc-brake was designed using real-world direct measurements (vs. primarily wind tunnel or computer simulation). The results were huge. Its rim is slightly more bulbous in design than its predecessor, with a 32mm outside width, a 25mm internal width, and a 40mm rim depth. The profile provides low drag and an improved transition between rim and tire, boosting aero efficiency on the road. The wide rim stance also features less tire deflection for reduced rolling resistance. The combination of the wider tire, increased tire volume, and lower tire pressure helps to reduce rider fatigue by smoothing out the ride over imperfect pavement and road conditions—the tire and wheel system absorbs the shaking, not the rider. At the center of the 303 Firecrest Tubeless is a versatile and durable new hubset, the German-engineered ZR1 DB. This hubset features 66 points of engagement for quicker response. The 303 Firecrest Tubeless wheels are for dedicated cyclists who aspire to the latest in technology. They're for those who compete in races, against peers, or simply to conquer personal limits. - New Zipp graphics and cosmetic identity that scream speed - Versatile endurance wheelset for the modern road bike with tubeless and hookless rim profile - Lighter weight than its predecessor, making it nimble and fast - Tubeless Made Easy, optimized tire bed sign allows for simple tool-free installation and removal with no need for an air compressor to seat the tire. - Ultra-wide 25mm rim profile creates a better tire interface to be fast on or off the road - 40mm rim depth makes a light and aero wheel in every situation - Ships with 12mm end caps - Center Lock rotor interface (lockring included)

The definition of "road cycling" now includes gravel and dirt as well as pavement. At the same time, bikes are evolving to meet the fit requirements of smaller riders. Meeting these two distinct needs was the driving force behind the Zipp 303 Firecrest 650B Tubeless Disc-brake wheelset. The smaller rim size provides room within frames and forks for larger tires that deliver increased comfort, compliance, and cornering performance. With more tire between the rim and the ground, the overall wheel diameter, including the tire, is similar to a standard 700c wheel and road tire combination. Back on the pavement, the 650B is a better-fitting wheel for smaller athletes riding compatible frames. For too long, many smaller cyclists have trained and raced on standard 700c wheels, losing out on the advantages of a proper fitting wheel such as improved handling and the elimination of front wheel-toe overlap. At the center of the 303 650B Firecrest Tubeless is a versatile and durable hubset, the German-engineered ZR1 DB. - Zipp graphics and cosmetic identity that scream speed - Versatile 45mm rim profile for increased speed and better cornering, control and comfort - Tubeless design provides secure performance when ridden at lower tire pressures - ZR1 DB hubset is engineered in Germany with better seal design for improved durability - Built with Sapim CX Sprint J-bend spokes - Center Lock rotor interface (lockring included) - Ships with 12mm end caps

Zipp's 303 Firecrest Tubeless wheels are designed for the real world—a world of imperfect conditions, varying road surfaces, and elements where the bottom line is simple: efficiency = speed. They're faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. Deeply rooted in Zipp's drive to conquer the Spring Classics, the new 303 Firecrest is remade with a purpose-made approach for the demands of modern road bikes. When it comes to going fast on a bicycle, efficiency means reduced wind resistance, rolling resistance, rider fatigue, and weight. The 303 Firecrest Tubeless Disc-brake was designed using real-world direct measurements (vs. primarily wind tunnel or computer simulation). The results were huge. Its rim is slightly more bulbous in design than its predecessor, with a 32mm outside width, a 25mm internal width, and a 40mm rim depth. The profile provides low drag and an improved transition between rim and tire, boosting aero efficiency on the road. The wide rim stance also features less tire deflection for reduced rolling resistance. The combination of the wider tire, increased tire volume, and lower tire pressure helps to reduce rider fatigue by smoothing out the ride over imperfect pavement and road conditions—the tire and wheel system absorbs the shaking, not the rider. The 303 Firecrest Tubeless wheels are for dedicated cyclists who aspire to the latest in technology. They're for those who compete in races, against peers, or simply to conquer personal limits. - New Zipp graphics and cosmetic identity that scream speed - Versatile endurance wheelset for the modern road bike with tubeless and hookless rim profile - Lighter weight than its predecessor, making it nimble and fast - Tubeless Made Easy, optimized tire bed sign allows for simple tool-free installation and removal with no need for an air compressor to seat the tire. - Ultra-wide 25mm rim profile creates a better tire interface to be fast on or off the road - 40mm rim depth makes a light and aero wheel in every situation - Ships with 12mm end caps - Center Lock rotor interface (lockring included)

Zipp's 303 S Tubeless Disc Brake wheelset provides today's cyclists the versatility they demand with the speed they crave. Expanding greatly on its heritage of conquering the Spring Classics, this 303 wheelset maintains its ideal-for-every-terrain 45mm rim depth but adds a significantly wider internal width to provide greater performance and ride quality in almost every measurable way. This wheelset is tubeless for disc-brake bikes, allowing the ability to run wide tires at lower pressures for race-ready speed on or off the pavement. The 303 S is among our lightest wheelsets, optimized for top aero performance with a 28mm tire but capable of handling gravel tires up to 50mm wide. - Wide rims optimize tire profile to allow lower tire pressure, especially with tubeless. The result is a larger contact patch for increased grip and confident cornering, descending, and handling in wet conditions. - Lower tire pressures and larger volume provides a compliant ride with fewer vibrations. - Significant watt savings when running larger tires at lower pressure. - Wide, hookless rims create a seamless transition to the tire, reducing drag. - Fastest with 28mm, but fits wide gravel tires as well - New Zipp graphics and cosmetic identity that scream speed

Zipp's 303 S Tubeless Disc Brake wheelset provides today's cyclists the versatility they demand with the speed they crave. Expanding greatly on its heritage of conquering the Spring Classics, this 303 wheelset maintains its ideal-for-every-terrain 45mm rim depth but adds a significantly wider internal width to provide greater performance and ride quality in almost every measurable way. This wheelset is tubeless for disc-brake bikes, allowing the ability to run wide tires at lower pressures for race-ready speed on or off the pavement. The 303 S is among our lightest wheelsets, optimized for top aero performance with a 28mm tire but capable of handling gravel tires up to 50mm wide. - Wide rims optimize tire profile to allow lower tire pressure, especially with tubeless. The result is a larger contact patch for increased grip and confident cornering, descending, and handling in wet conditions. - Lower tire pressures and larger volume provides a compliant ride with fewer vibrations. - Significant watt savings when running larger tires at lower pressure. - Wide, hookless rims create a seamless transition to the tire, reducing drag. - Fastest with 28mm, but fits wide gravel tires as well - New Zipp graphics and cosmetic identity that scream speed

Zipp's 353 NSW Tubeless Disc-brake wheel is the pinnacle of our pursuit of versatility and speed. This wheel fuses Zipp's two most advanced approaches, Sawtooth rim profile and TSE, for an all-encompassing approach to performance. With its undulating 45mm-deep rim shape, the 353 NSW provides speed on every terrain with best-in-class aerodynamic efficiency and crosswind stability. The 353 NSW is Zipp's lightest tubeless wheelset yet, making it a fast-puncher ready to fight its way into the breakaway. Zipp's use of a hookless (straight side) rim in the 353 NSW is integral to achieving our mission of Making You Faster. With hookless, the transition between the tire and the rim is more seamless and aero. Zipp's hookless rims have more efficient resin distribution, which means lighter wheels. They also are highly durable. Zipp's 353 NSW's Sawtooth rim shape with Hyperfoils optimizes aerodynamic efficiency and crosswind stability. The Sawtooth design also allows the rim to be structurally strong but light. That will help you snap out of corners and maintain that speed no matter the terrain, especially in the steep, punchy stuff. The 353 NSW utilizes Zipp's Total System Efficiency, or TSE, approach to wheel design: overcoming specific barriers to speed: wind resistance, gravity, rolling resistance, and vibration losses. The wheel's 25mm internal width is ideal for running wider tubeless tires at reduced air pressure for a more efficient ride. At the center of the 353 NSW is the Cognition V2 Hubset, re-engineered with an updated Axial Clutch V2 mechanism for quicker engagement and lower friction, as well as improved durability. - Versatile endurance wheel for the modern road bike with tubeless and hookless rim profile - Our lightest tubeless wheel yet, making it a fast-puncher ready to fight - Optimized tire bed for easy tire installation - TSE for greater efficiency and reduced rolling resistance - Sawtooth rim with Hyperfoil nodes and HexFin ABLC dimple pattern for top aero and crosswind-stable performance with an undulating rim depth - Cognition V2 hubset rolls efficiently whether you are pedaling or coasting. Its Axial ClutchV2 technology reduces drag and lowers friction - Ships with 12mm end caps - Center Lock rotor interface. Lockring is included - Zipp graphics applied using Zipp's ImPress direct-print technology - Lifetime warranty

Zipp's 353 NSW Tubeless Disc-brake wheel is the pinnacle of our pursuit of versatility and speed. This wheel fuses Zipp's two most advanced approaches, Sawtooth rim profile and TSE, for an all-encompassing approach to performance. With its undulating 45mm-deep rim shape, the 353 NSW provides speed on every terrain with best-in-class aerodynamic efficiency and crosswind stability. The 353 NSW is Zipp's lightest tubeless wheel yet, making it a fast-puncher ready to fight its way into the breakaway. Zipp's use of hookless (straight side) rims in the 353 NSW is integral to achieving our mission of Making You Faster. With hookless, the transition between the tire and the rim is more seamless and aero. Zipp's hookless rims have more efficient resin distribution, which means lighter wheels. They also are highly durable. Zipp's 353 NSW's Sawtooth rim shape with Hyperfoils optimizes aerodynamic efficiency and crosswind stability. The Sawtooth design also allows the rim to be structurally strong but light. That will help you snap out of corners and maintain that speed no matter the terrain, especially in the steep, punchy stuff. The 353 NSW utilizes Zipp's Total System Efficiency, or TSE, approach to wheel design: overcoming specific barriers to speed: wind resistance, gravity, rolling resistance, and vibration losses. The wheel's 25mm internal width is ideal for running wider tubeless tires at reduced air pressure for a more efficient ride. At the center of the 353 NSW is the Cognition V2 Hubset, re-engineered with an updated Axial Clutch V2 mechanism for quicker engagement and lower friction, as well as improved durability. - Versatile endurance wheel for the modern road bike with tubeless and hookless rim profile - Our lightest tubeless wheel yet, making it a fast-puncher ready to fight - Optimized tire bed for easy tire installation - TSE for greater efficiency and reduced rolling resistance - Sawtooth rim with Hyperfoil nodes and HexFin ABLC dimple pattern for top aero and crosswind-stable performance with an undulating rim depth - Cognition V2 hubset rolls efficiently whether you are pedaling or coasting. Its Axial ClutchV2 technology reduces drag and lowers friction - Ships with 12mm end caps - Center Lock rotor interface. Lockring is included - Zipp graphics applied using Zipp's ImPress direct-print technology - Lifetime warranty

Zipp's 3ZERO MOTO carbon 27.5 enduro/trail wheel is inspired by moto to provide riders with the control and durability required for pure trail speed. This wheel and its MOTO Technology have already been proven by multiple victories in the Enduro World Series with our pioneering partnership with the Lapierre Zipp Collective. While other wheel brands limit their focus to traditional box-section rim designs, Zipp engineers—uninhibited by legacy technology—took a different approach. They looked to motorsports as a model. Zipp's Moto Technology's single-wall rim is the optimal approach for an enduro/trail wheelset. The resulting rim provides something we call "ankle compliance." Imagine a runner rounding a sharp turn, the ankle naturally flexing to maintain grip as the runner leans. The 3ZERO rim can locally flex to stay parallel to the ground during cornering, increasing traction like a human ankle adjusts while running. This ability to twist locally allows it to deflect during single bead impacts without the rider getting bounced offline. 3ZERO MOTO helps you take the most direct route, saving seconds when and where they count most. At the center of the 3ZERO MOTO is the ZM2 hubset. This German-engineered hubset features improved seal design for better durability on rough terrain. Quarq's TireWiz is an add-on option for 3ZERO to dial in your pressure for an even more compliant ride. - Higher impact resistance - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Reduced rider fatigue - Frustration-free tire installation - Rim is designed for compliance, creating the feel of extra suspension - Lifetime Warranty